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animalplanet2 · Trimis: 30/07/2012 23:26 Titlul subiectului:

Thanks for the inihsgt. It brings light into the dark!

samrem296 · Junior Data inscrierii: 06/Aug/2012 Mesaje: 9

Your new website is ready to upload, and now you need a web host. Or perhaps you already have a web host, but uptime and support are lacking. Of the thousands of web hosts to choose from, how do you find one that you can depend on? Know what can go wrong and what to watch out for, and research prospective web hosts carefully.
What can go wrong with web hosting
Too much downtime
Problems happen, and even when they don't, server maintenance results in a minimal amount of downtime. A dependable web host not only maintains servers well, but also monitors the servers and fixes problems immediately. With the type of web host you want to avoid, however, your site may be down for days.
Features that don't work
When your email doesn't work, your business shuts down. Problems with databases and other features can also slow down or stop your business. Most web hosts understand this, but some don't place a high priority on keeping not only your site online but everything working as well.
Poor support
Dependable web hosts answer tech support questions within hours. Other web hosts, however, have been known to take days. And when those responses come, sometimes they're canned responses that don't address the issue.
Poor communication
Support people with good communication skills help keep problems from becoming bigger problems. Being told, "Everything looks fine here, so the problem is solved," leads to frustration. So is having your site shut down because it used too many resources rather than the web host contacting you about the problem first.
Billing problems
Even after you cancel your account, problems may continue. Some less-than-dependable web hosts don't honor their refund policy. Others don't stop automatic billing after the account is cancelled.
What to watch out for
When you see the following at web host websites, consider them red flags to warn you of possible problems.
Unsustainable pricing
If the pricing looks too good to be true, it probably is. Is it enough to pay for server maintenance and tech support? You get what you pay for.
Unlimited bandwidth
Nothing is really unlimited. If you sign up for an account offering unlimited bandwidth and then use a lot of bandwidth, expect to have the plug pulled on your site. The web host may find another explanation for discontinuing your account, but "unlimited" typically means "as long as you don't use a lot."
An unprofessional-looking website
Consider how much effort the web host put into providing a usable website with informative content. Does it give you confidence in the web host, or is it full of unsubstantiated statements and grammar and spelling mistakes? A web host doesn't need to be a spelling expert, of course. But if the company hasn't put much effort into telling you about their services, will they be conscientious about meeting clients' needs?
How to research web hosts
Finding web hosts is easy enough. Search engines can take you to the websites of thousands of web hosts. But after you've narrowed down your list by features and price, how do you find out which web hosts are dependable?
Read web host package details and TOS
If the hosting packages offer huge amounts of disk space and bandwidth for very low prices, consider yourself warned. Don't expect the company to have enough money for maintenance and support.
If you want to be sure that you can get a refund if you want one, check what the Terms of Service (TOS) says about refunds.
Read the web host forum
What is the ambience in the forum? Are clients' questions answered satisfactorily? Don't be concerned if you see problems; instead, be concerned if you don't see any problems. Some web hosts remove posts that don't show their company in a positive light. If posts about problems remain in the forum, you can observe how the host handles problems.

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samrem296 · Junior Data inscrierii: 06/Aug/2012 Mesaje: 9

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jamesboand · Junior Data inscrierii: 16/Aug/2012 Mesaje: 5

The Internet is a very powerful tool and when used correctly can act as your business or organisation's automated sales person. In order to do this, you need a quality website and effective internet marketing.

So what's a 'Quality Website' and 'Effective Internet Marketing' you ask?!
QUALITY WEBSITE

Your website should do 2 things;

1. Someone (ideally already interested in your service or product) lands on your website.

2. The web design converts this visit into a sale or sales lead.

It's as simple as that but I'm amazed how many web development companies miss these two critical points! I see so many websites that act as some artists showcase and others with animations all over screen but they're not doing their job!

Simple?? How do I do this?
Quality Content

A quality web design isn't about quirky graphics and animation - it's about quality content.

1. The text, image and video content has to be clear, non jargon and has to tell the visitor the benefits of your product or service. It's normally a good idea to focus on the results or benefits, than an in depth description on your product or service.

2. Images are important, you can convey so much in a correctly chosen image.

3. Photos of people can help to associate a sense of trust.

4. Keep it short. It's tempting to keep writing but most people will lose interest and go elsewhere.

5. Video is also very important now. Video can communicate a product, service or concept in a far more powerful way than text.

Search Engine Optimisation

Your website needs to be designed and content written so that search engines crawl and index the maxinum number of pages possible.

1. This is a very complex subject but conține your important search keywords for your niche market in your content (but keep it readable for humans).

2. Use keywords in you page Titles (again though, it needs to be human friendly!)

3. Use a sitemap and use CSS menus, not Flash.

4. There's so much more to SEO but I'd have to write a book.

Calls to Action

These are simply something that helps the visits make an action. They range from a simple 'call us now on..' text to email marketing capture boxes and lots more! Do a search online for Calls to Action and you'll learn most of what you need.

Testimonials

Testimonials or user reviews (if you're running an online store) of your customers (don't make up testimonials...it will hurt you later) helps gain trust. Video testimonials are great as well.

Blog

A bog helps show your customers/visitors updates and can help them coming back for more. It's also important to have a Latest News section on your Home page. This helps your visitors and SEO.

Social Video

You can effectively get free marketing, if you can integrate social and video sites, such as Twitter, Facebook and YouTube within your web design.

Landing Pages

When your potential customer clicks on your website via search engines 'organic' (the free) results or your Internet advertisements, they need to be sent to a landing page. This is a page written for what the person was searching for and will help convert them into a sale / sales lead.

EFFECTIVE INTERNET MARKETING

You need to get targeted traffic to your web design. These are people who are already interested, in some way or the other, in your product or service, improving the conversion rate (the % of people that visit, who are converted into a sale / sales lead)

OK, I understand what targeted traffic is but how do I do GET targeted traffic??
Researching Keywords

This is simpler than it sounds. You can use one of the many keyword research utilities or websites (just search for 'keyword research' and you'll find various options) and you can check your competitors websites. You use these keywords within your website and also your various Internet advertisements.

Building Links

When search engines find links to your website from other popular websites and websites in your niche market then it will (help) rank your website higher - which means more visits - more sales.

It will take a long time. Start slowly and only do a few links a day.

Don't use companies that do 1000's of useless links.

Some ways of adding links are;

1. Search directories

2. Some blog comments (although a lot are NOFOLLOW now, so they won't help your ranking but they can help drive human traffic)

3. Forums (but never spam links in your forum posts. Become a valued member before posting any links and even then, keep the link within a valid useful post)

4. Articles (again, always write an article that gives real value to the reader)

5. Product reviews

6. Agreements with other websites.

Research your Competitors

Check what your competitors are doing for their websites and Internet ads. You will probably learn something that can help you.

PPC

Pay Per Click advertising (EG. Google AdWords) can be a cost effective form of advertising, as you only pay when someone clicks on your advert.

This is a very complex subject and I'd only recommend you do your own PPC campaign if your market isn't competitive at all (ie. not many of your competitors are doing PPC ads or they're doing them very badly!).

Unfortunately it's far too easy to setup a PPC campaign very badly and this will simply cost you so much more per click, it will make PPC non cost effective.

I suggest you use a reliable PPC / Internet marketing company to create your PPC campaign. If done correctly, the initial setup cost they charge will pay for itself.

SUMMARY

I hope reading this wasn't too boring and I hope it will help you or your company / organisation to use the Internet to become your automated sales person!